Top US furniture firm here
Published on: Sunday, January 13, 2019
By: Sherell Jeffrey

KOTA KINABALU: The number one selling furniture store brand in the US, Ashley Furniture Homestore, opened branch at Suria Inanam, off Jalan Tuaran Bypass, here, Saturday.

This makes it the first in the east Malaysian region and the fifth branch across the country after Petaling Jaya, Bangi, Penang and Kuala Lumpur. 

Its Vice President of International Sales (Asia) Robin Lim said it has been over 74 years since its inception in 1945 in Chicago.

Speaking at a media conference during the grand opening of Ashley Furniture Homestore here, Lim said the retailer is an exclusive provider of furniture from Ashley Furniture Industries Inc – the largest and number one furniture manufacturer in the world with more than 900 Homestore globally.

He said Ashley Furniture Homestore was founded with a belief that furniture could be made a better way; from creating collections and products around the latest trends, to looking for ways to reduce costs.

Owned by father and son team, Ron and Todd Wanek, Ashley Furniture Homestore understand the needs and preferences of family oriented furniture, as it is a family company from the beginning. 

Lim noted that Ashley Furniture Homestore is a manufacturer of reasonably priced and affordable furniture, directly from manufacturers to customers’ doorstep, through their Homestores, assuring that they are able to maintain low prices. 

He went on to say that they offer five completely unique Ashley lifestyles created to complement any decorating style from urbanology, to vintage casual, new traditions, contemporary living and mid-century modern. 

Ashley Furniture Homestore also has manufacturing plants in Vietnam, China and a lot of sourcing office throughout Asia. 

Lim said the success they had in the Brunei market which started two years ago has made them decide to open a branch here. 

Meanwhile, Regional Manager for Brunei and east Malaysia Geraldine How said the culture and style of living in Sabah is almost similar to that of Brunei and thus has impacted their decision to open a branch in Sabah, specifically in the State capital. 

“The positive response in Brunei has set our confidence to start a business here,” she said. 

She said Ashley Furniture Homestore holds true to their slogan “a home for everyone”.

“Our tagline is actually ‘this is home’ , this home message carries that cosiness, that is why the way we curate and display is to make it look like a home and not a store, we want our customers to have being home feeling while visiting our store,” she said. 

In addition to furniture, they also offer home decorations like wall art, drinkware, dinnerware, table clocks, canisters and jars, among others, at a reasonable and competitive price, offering customers’ value for money products. 

Also present was Ashley Furniture Homestore Senior Sales Manager Jason Lee. 

Those wanting more information may visit their Ashley Furniture Homestore showroom at Lot3A, 5 & 6, Block A, Lorong Suria Inanam, Suria Inanam, Jalan Tuaran Bypass during their operating hours from 9am to 6pm.

Customers can also visit them at their Facebook page Ashley Furniture Homestore Sabah,

ashleyfurniturehomestoresabah (Instagram) or email them at 


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